Mayor's Healthy Hometown Movement

The Mayor's Healthy Hometown Movement (MHHM) is a long-term, multi-phase program led by Louisville Metro Health Department (LMHD). It is designed to change the culture in Louisville Metro (LM) to one in which physical activity and healthy eating are the norms. MHHM also strengthens the infrastructure for public health by uniting community partners and initiatives to improve health.

MHHM was rolled out with the following overall goal: to create a community wide culture that encourages and supports healthy lifestyles by promoting increased physical activity (10,000 steps/day goal), optimal nutrition, healthy public policy and access to resources and facilities that bolster the stated goal. Specific goals include:

- Increasing the number of people in Louisville Metro who engage in 30 minutes of moderate physical activity at least 5 days a week by 15%.
- Decreasing the percentage of overweight or obese people in Louisville Metro by 10%.
- Increasing from 22% to 38% the number of people in Louisville Metro who eat five or more servings of fruits and vegetables per day.

Past and future Behavior Risk Factor Surveillance System (BRFSS) surveys will be used to measure baseline and follow-up indicators.

The nearly 700,000 residents of LM are the target audience for MHHM. It is estimated that more than 75 % of adults have been reached via media, public speaking events, BRFSS surveys and direct community involvement.